Mumm Champagne, part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world’s n°2 in Spirits & Wines, has unveiled the Mumm Grand Cordon bottle.
Mumm Grand Cordon, awarded to the winner of the Paris Formula ePrix, is the most innovative design in the history of the pioneering Champagne House. Breaking with convention, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are printed in gold directly on the glass.
Another striking feature of the design is its shape, which necessitated a whole series of innovations to the traditional champagne production process. The bottle’s unusually long, slender neck accompanies the development of the aromas of Mumm’s legendary Cordon Rouge cuvée, which is remarkable for its intense expression of Pinot Noir, complemented by the subtlety of Chardonnay and the fruitiness of Pinot Meunier.
The bottle of Mumm Grand Cordon was created by multi-award-winning designer Ross Lovegrove, with whom Maison Mumm previously collaborated on a limited-edition sabre.
Mumm Grand Cordon was officially unveiled at a glittering party hosted by Maison Mumm at YOYO, one of Paris’ most avant-garde locations, within the Palais de Tokyo modern and contemporary art complex. More than 600 VIP guests attended the event, which featured a cutting-edge kinetic installation revealing the new bottle.
Following its Paris preview, Mumm Grand Cordon will be progressively rolled out to Maison Mumm’s international markets, with an emphasis on trendy nightlife destinations. Spot it soon in Ibiza (Spain), Porto Cervo (Italy), Hvar (Croatia) and Mykonos (Greece).