This week was the launch of Barbour International’s flagship store on Piccadilly in London. Measuring over 3000 square foot and set over two floors, the new store stocks a range of clothing and jackets inspired by their motorcycle heritage, rather than the more recent country-wear and waxed jackets Barbour is generally known for, and is the very first standalone store for the brand’s international range. The shop features Steve McQueen’s very own motorbike, amongst other memorabilia from throughout Barbour International’s history.
We mingled with the other guests, chatting to actress Olivia Hallinan and fashion bloggers Jaime Jan and Prince Cassius. The Balvenie Whisky were holding whisky tasting, and some of the members of The Vaccines were on the DJ decks.
The new flagship Barbour ‘International’ Store marks Barbour’s plan to expand their retail presence across Europe, and includes some exceptional pieces including the Steve McQueen collection ‘License to Race’, featuring reworked versions of his very own Barbour International motorcycling jacket. The collection includes a selection of jackets, knitwear, accessories, and graphic t-shirts with never-before seen images printed into linings and onto the t-shirts.
Many don’t realize that Barbour founder Duncan Barbour’s true passion was in motorcycle clothing, and so it seems fitting that the British company and third-generation of the Barbour family are working hard to continue that legacy and passion.
Right by Piccadilly Circus the store is in prime retail position for both local shoppers and tourists, so will no doubt attract a large customer-base. The store is located at 211-214 Piccadilly, St James, London. Phone: +44 (0)20 7434 3709.